FITNESS BUILT AROUND YOUR LIFE
BUILD A STRONGER, MUSCULAR BODY.
WITHOUT MAKING FITNESS YOUR SECOND JOB.
Private Online Body Transformation Coaching for Busy Professional Men 35–60.
Your work, family and responsibilities already demand a lot from you. Your fitness plan should fit into that reality. Coach Boris creates personalized training and nutrition programs that help you get stronger, leaner and healthier without spending hours in the gym or reorganizing your whole life around fitness.
96% Client Satisfaction.
Certified personal
trainer since 2011
400+
clients helped
ACE
CERTIFIED
90+ LB
PERSONAL TRANSFORMATION
- THE ALPHA FIT STANDARD
SERIOUS RESULTS.
BUILT AROUND YOUR LIFE.
Good coaching should make fitness easier to follow, not harder to manage. The Alpha Fit approach starts with your schedule, your current ability and your goals, then builds a plan you can realistically stick with.
PERSONALIZED APPROACH
No cookie-cutter programs.
Your training and nutrition are built around your starting point, schedule, available equipment and goals. No generic routine. No copy-and-paste plan.
RESULTS WITHOUT LIVING IN THE GYM
Train intelligently and efficiently.
The focus is on productive training, practical nutrition and steady progress. You do not need endless workouts to make meaningful changes.
EXPERIENCE YOU CAN TRUST
Work with a coach who understands transformation personally.
Coach Boris has been a certified personal trainer since 2011, has helped more than 400 clients and has personally gone from around 38% body fat to losing over 90 pounds before becoming a competitive bodybuilder.
- BUILT FOR BUSY PROFESSIONAL MEN
SUCCESSFUL IN YOUR CAREER. FRUSTRATED WITH YOUR BODY?
A demanding career can make fitness feel like another obligation you do not have time for. That is why many generic plans fail. They are written for ideal schedules, not real ones. Your coaching is built around what you can actually do consistently. Training is adjusted to your experience and available time. Nutrition is structured to support your goals without making food the center of your day. Progress is reviewed, changes are made when needed, and you always know what to focus on next. The goal is not to turn you into a bodybuilder. It is to help you become stronger, leaner and healthier while still having time for your career, family and life outside the gym.
Choose Your Commitment
PRIVATE ONLINE COACHING.
DIFFERENT GOALS.
ONE PERSONALIZED PLAN.
Your starting point, schedule and goals determine how your coaching should be structured. Each option is built around training, nutrition and the level of support you need.
01
02
For clients focused on reducing body fat, building muscle and developing a stronger, more athletic physique.
03
- YOUR COACH
I DIDN'T JUST STUDY TRANSFORMATION.
I LIVED IT.
In my 30s, I was weak, unhealthy and around 38% body fat. I know what it feels like to want a major physical change while still dealing with work, responsibilities and everyday life.
I learned how to train properly, changed the way I approached nutrition and lost more than 90 pounds. That transformation eventually led me into competitive bodybuilding, where I won in my class.
What mattered most was not becoming a bodybuilder. It was learning how to build a process that works.
Since becoming a certified personal trainer in 2011, I have helped more than 400 clients lose fat, get stronger and improve their health. My coaching combines professional education with the experience of having gone through the transformation myself.
Today, I focus on helping busy professionals make meaningful physical changes without making fitness their second job.
I didn’t become a coach because fitness came easily to me.
I personally lost more than 90 pounds and completely rebuilt my body. What began as my own transformation became years of studying training, nutrition, strength, and body composition—and eventually competing and winning my classes in Bodybuilding and Classic Physique.
But what matters most to my clients isn’t that I became a bodybuilder.
It’s that I understand what it takes to rebuild your body when you’re no longer 22.
At 49, I understand the reality of training in your 40s and 50s. Your schedule is different. Your responsibilities are different. Your recovery is different. And the strategy that worked when you were younger may no longer be the strategy that works now.
Over approximately 15 years, I’ve helped more than 400 people become stronger, leaner, healthier, and more confident—including professionals, business owners, and men managing demanding careers and family responsibilities.
My job isn’t to turn your life into bodybuilding.
My job is to take what I’ve learned through my own transformation, years of coaching, nutrition, strength training, and competitive bodybuilding—and build a practical strategy around your body, your schedule, and your goals.
— Boris Gelfand
COACHING FROM EXPERIENCE — NOT THEORY
EXPERIENCE BEHIND THE COACHING.
Certified Personal
Trainer Since 2011
90+ LB
PERSONAL TRANSFORMATION
400+
Clients Helped
Competitive
Bodybuilding Experience
ACE
CERTIFIED
4 Fitness
Certifications
Fitness
Studio Owner
Hands-On Exercise
Demonstration and Coaching Experience
- Real Men. Real Transformations.
Results Speak Louder
Than Promises.
Every transformation is different. The goal is not to turn everyone into a bodybuilder—it’s to build a stronger, leaner, healthier body that fits your life.
Goal: Lose body fat and gain lean muscle
Program: multiple 16 Weeks programs.
Result: 107 lbs lost, gained strenth and muscle definition.
Goal: Lose body fat and rebuild strength
Program: 16 Weeks
Result: 28 lbs lost, powerlifter strenth and muscle size
Goal: Lose body fat and rebuild strength
Program: 24 Weeks
Result: 27 lbs lost, stronger, better conditioning
Goal: Lose body fat and gain muscle
Program: two 16 Weeks programs
Result: 31 lbs lost, became stronger, muscle definition




“I finally have a system I can stick with. I’m stronger, leaner, and feel more in control of my health than I have in years.”
16 WEEKS
218 LBS
Starting weight
32 LBS
Weight Lost
42 IN
Waist
5.5 IN
Off Waist
- Primary Challenge: Inconsistent training and years of poor eating habits
- Strength Increased
- Consistent Training Established
- MICHAEL AGE 47
Business Owner
“The biggest change wasn’t just losing weight. I have more energy, more confidence, and I no longer feel like fitness has to compete with my career.”
20 WEEKS
196 LBS
Starting weight
27 LBS
Weight Lost
39 IN
Waist
4.5 IN
Off Waist
- Primary Challenge: Long work hours, low energy, and little consistency
- Strength Increased
- Consistent Training Established
- DAVID AGE 54
Corporate Executive
“At 61, I wanted to feel capable again—not just lighter. The training gave me the strength and confidence to keep up with the life I want to live.”
16 WEEKS
231 LBS
Starting weight
38 LBS
Weight Lost
44 IN
Waist
6 IN
Off Waist
- Primary Challenge: Inconsistent training and years of poor eating habits
- Strength Increased
- Consistent Training Established
- ROBERT AGE 61
Senior Professional & Father
“At 61, I wanted to feel capable again—not just lighter. The training gave me the strength and confidence to keep up with the life I want to live.”
16 WEEKS
231 LBS
Starting weight
38 LBS
Weight Lost
44 IN
Waist
6 IN
Off Waist
- Primary Challenge: Inconsistent training and years of poor eating habits
- Strength Increased
- Consistent Training Established
- ROBERT AGE 61
Senior Professional & Father
- IS THIS FOR YOU?
BUILT FOR MEN WHO ARE READY TO MAKE A CHANGE.
This coaching is for professionals who are tired of starting over. You may have a demanding job, a family, travel, long workdays or years of inconsistent training behind you. You do not need an extreme routine. You need a plan that fits.
You will know what to do, why it matters and how to adjust when life gets busy. The goal is to make progress without turning fitness into another full-time responsibility.
Who This Is For
- Busy professionals who want a more structured approach
- Men who want to lose body fat and build strength
- People who have struggled to stay consistent with generic plans
- Clients who want personalized training and nutrition
- People who want results without living in the gym
- Professionals ready to invest time and effort into their health
You don’t need to become a bodybuilder.
You need to become stronger, leaner, healthier, and more confident in the body you have now.
- GETTING STARTED
THREE STEPS TO
APPLY FOR PRIVATE COACHING.
01
APPLY
Complete a short application so Coach Boris can understand your goals, schedule, training background and what has held you back in the past.
02
CONSULTATION
Speak directly with Coach Boris about where you are now, what you want to change and whether the coaching approach fits your needs.
03
START
APPLY FOR PRIVATE COACHING
Begin with a personalized training and nutrition plan, clear expectations and ongoing coaching built around your goals and schedule.
READY TO MAKE THE CHANGE?
You've Built Your Career.
Now Build The Body To Match.
You do not need another random workout or short-term fix. You need a plan built around your life, your goals and your ability to stay consistent. If you are ready to get stronger, improve your body composition and take better control of your health, start with a conversation.
Brooklyn, New York | 917-808-1471 | Boristhetrainer@aol.com | Alphafitny@gmail.com